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10 things I didn’t know last week #203

1. The Tye & Dye. Thanks Mathilde

2. In 1973, French singer Anne Sylvestre composed a song about Romanée-Conti, hoping to get one free bottle. It worked. Thanks Guillaume

3. Sushi used to be a technique to preserve fish. Rice was trashed until the 17th century.

4. Reading between words: when someone is enumerating, he’s under estimating. When he’s approximating, he’s over estimating.

5. Al Gore and Tommy Lee Jones were roommates in Harvard.

6. In 1983, Michael Jackson’s “Thriller” video played for a week at a movie theatre so it could qualify for an Oscar nomination, but it opened for Disney’s Fantasia and terrified the children.

7. In 1945 a group of Russian school children presented a US Ambassador with a US Seal as a gesture of friendship. It hung in his office for 7 years before discovering it contained a listening device.

8. Yamaguchi Gumi is the biggest mob organization in the world.

9. Some artists between 16th and 19th centuries used a type of brown paint called Mummy Brown, which was made from ground up Egyptian mummies.

10. The song Macarena is about a girl who has a threesome with two of her boyfriend’s buddies while he is out of town.

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Adobe’s The Creative Dividend survey is a fraud which made me lost 15 minutes

A few days ago, Adobe caught my attention by releasing a survey entitled:  The Creative Dividend, How Creativity Impacts Business Results.

Eager to know more about this everlasting hypothesis we adore we ad agencies, I gave half my life away in various datas to download the document.

Yet, deception was massive when reading the methodology, where creativity is quantified following respondents assuming to belong to creative companies.

Conclusions are then cross-tabulated.

“What creativity is” within this survey is this:

creative dividend adobe

creative dividend adobe activity creative dividend adobe share

So when the scene is set, all the questions such as below making the difference between creative and uncreative companies are based on opinions of creative software decision-makers.

creative dividend adobe difference

With all due respect to them, I don’t see how they’re entitled to carry the voice of companies. In fact I don’t even see how we should pay attention to their opinion since they must belong to compliance departments, aka creativity enemies.

Correct me if I’m wrong but this kind of “survey” is a perfect embodiment of the figure aversion most people have. It’s like bad advertising, charted.