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Empty Pocket #9 : week 16

Robert Tinney

Hey hey how are you dawg?

No brand is your friend: a point of view.

Technology is set to transform viewing habits, whether it’s Twitter’s ‘social soundtrack’ or letting the viewer become the commissioner. From YouTube to Vice – 10 trends that are changing how we watch TV

Space elevators, teleportation, hoverboards, and driverless cars: the top-secret google x innovation lab opens up about what it does–and how it thinks. The truth about Google x: an exclusive look behind the secretive lab’s closed doors

Thirty-three years later, artist Robert Tinney’s concept smartwatch is worth at least a thousand words. This 1981 Computer Magazine Cover Explains Why We’re So Bad at Tech Predictions

Bringing ancient Scandinavia to your keyboard. What is Apple’s command key all about?

Reviving old brands sometimes makes more sense than creating new ones. Hidden gems

A history of advertising

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Are people that defiant of advertising?

stampylinghead minecraft youtube

Even if most of the folks are growing ditrustful regarding brands and advertising, the smarter of us just took over the system to lure advertisers and make the most of ads.

No matter what you think, all these vloggers and bloggers and producers of content are nothing more like medias, relying most of the time on an advertising driven business model.

The story of Joseph Garrett is stunning. A 21st century version of Françoise Sagan. Fond of Minecraft, he started posting “completely by accident ” videos depicting his gameplay. His Youtube channel has almost 900M hits. He’s launching an educational channel. He’s a rockstar. He’s 23.

I don’t know what to think of this digital phenomenon now that shooting videos or images is close to free. Is it the way we’re supposed to make our coming living? Are these guys kind of black swans popping up no matter what a few time each decade? Is it the best way to hack traditionnal commercials to force advertisers consider other way to grab eyeballs?