What Instagram taugh us about aesthetics consideration

Criticism has finally been vanished during the past few months, but these pieces of news were mandatory just 2 or 3 years ago.

Instagrams is killing photography

Photo filters are fake art

Is instagram ruining photography?

Neo vintage is the opposite of authenticity

bla bla bla shit shit …

As usual, the diligence effect wasn’t sweet to innovation. It stopped us for embracing new grammars and kept us in the past, as suggests Regis Debray.

Today, it’s almost impossible not to figure that photo filters deeply inspired photographs, from every region or every sort in the world.

Take these examples, extracted from my Feedly during the past weeks:

portraits 03-Colour new erotics

Cary_Fagan_Photography_01 Marianna_Jamadi_01 Mariell_Amelie_Photography_04 normengadiel14793017044 oasis desert

Next time you consider a new medium, think twice before shooting dumb things.

The internet we don’t know yet

Fatima Al Qadiri is selling cater thru Instagram
Fatima Al Qadiri is selling cater thru Instagram

Yesterday, French fashion brand Comptoir des Cotonniers proudly announced a tactic to roll out 9000 new French showrooms in a single night, thru interactive billboards.

Even if most of us are sceptical, these initiatives should be at least considered for their ability to push out walls.

But, wait for it, compared to this, we’re far far far away.

This awesome deck from Yiibu showcases in 100 slides how cold feet we are regarding innovation, mobility, business and innovation.

In fact, it’s absolutely delightful to feel fresh air coming from the Far East. This is jugaad, design thinking, unpredictable and absolutely inspiring.

What’s the point of awareness besides being known?

Funny how these good old talks about brand funnels invite us to disrupt rules of thumb.

A while ago I wrote that funnels weren’t cascading but go upstream.

Here is another good example of social networks in France where awareness level aren’t exactly related to penetration rate:

notoriete penetration reseaux sociaux france ifopTwitter is one of the best examples.

Beside a massive consideration issue, I’m sure preference rate are correlated to penetration and I would have been interested to see how awareness and adoption evolved.

After that it becomes a business model issue: do you want a big share of wallet with a small community or a smalll one with the whole country?