Some of the finnest articles from this week:
Superb French piece on the unknown history of transmedia. Transmedia, de la rébellion à la récupération
Everything you wouldn’t know about the kingdom of bad taste and easy money. One-Percent Jokes and Plutocrats in Drag: What I Saw When I Crashed a Wall Street Secret Society
Essential and inspired reminder of McLuhan’s motto. What is the Meaning of The Medium is the Message?
In other words, a medium – this extension of our body or senses or mind – is anything from which a change emerges.
An angry piece on some of the grotesque beliefs behind eating organic and healthy. Whole Foods: America’s Temple of Pseudoscience
A long read on America’s love/hate relationship with college frats. The Dark Power of Fraternities
The crazy brand story of Club-Mate. How a German Soda Became Hackers’ Fuel of Choice
Short and moving portrait of a disappearing job around the world: billboard painter. I wish it could come back one day. In Athens, the Last Man Painting
Great example of behavioural trick applied to tipping barmaids. Tech tip about tips: make consumers press a button