Ok we got you. You’re good with stunts. But what about real problems?

Oreo-Dunk-in-the-Dark

A smart deck on the illusions of our industry from Kristina Halvorson.

Beside all stunts and tactics, true questions remain unanswered. There’s work for thousands of people for thousands of years.

Stop wanking on real time marketing and programmatic buying.

Come solve real problems: make your CRM work, allow your website to ask for test drives simply, help people use your products rather than pushing them dumb contents.

2 réflexions sur “Ok we got you. You’re good with stunts. But what about real problems?

  1. I think today’s brands face 2 problems : have something that works in the long terms ie like you said CRM etc but they also need to present on everyday ie real time, content.

    You said « Push dumb content » well, be useful and push good content (on paper it’s easy) to your audiences

    One can exist with another, one can complete the other don’t you think ?

    J'aime

    1. I think that for 1 piece of good content, people suffer 99 piece of crap, like for advertising. No matter long or short term.

      In fact, these content produced real time are just the new commercials. Which isnt either good or bad.

      We just shouldnt be blinded by these shiny new things.

      J'aime

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