Here’s a great one summing up the whole process of the consumer journey.
Perhaps too much details but still very rich.
- Journeys are made to activate and inspire, not blind with too much data.
- There’s different outputs coming from journeys: from anthropological ones to advertising or design. Journeys workshop have to be designed regarding to each situation. A one-fits-all method can be misleading.
- Collective thinking remains the main point of doing these workshops. No matter will the key learnings, it’s all about spending some time together.