This is good old wiseness from Bob Hoffman aka. the Ad Contrarian, remembering us that:
- Our industry is as conservative as others
- Every innovation scares people
- Fads are easy to believe to
- There’s no truth (fortunately)
- We walk on egg
- We dance on eggs
My favorite part show up around around 35′. It’s about defending seniors.
Finally the best ground for appreciating changes: peeps.