For a long time, I thought people working in advertising were bad caricatures of themselves.
I still do.
But even if sometimes mad men aren’t that representative of a population for their tendency to be either pioneers or early adopters, brands need to lead the change.
Thus need advices from people at the forefront of product adoption, services and tech.
Everything has already been said on the latest KPCB Mary Meeker deck.
Slide 118 shows the effect of plugging technology on daily objects such as TV. It’s like a magic wand. So even if this wand is hold by wankers, let’s assume that it’s for brands sake.
Here are other great examples of second screening applications: