The magic of our job is to make sure that 1 out of 999 times, we manage to create something stunning.
One of the precious exception popped out in Stockholm where retail brand Lidl wasn’t perceived as able to provide quality food because of its low prices.
What they did is opening a chef restaurant entirely based on Lidl products operated by the British two stars chef Michael Wignall.
Most radical evidence to make people consider the brand.
It worked. No kidding.
Lidl registered a whooping +23 points in consideration, from 10 to 33.