Have you seen this Russel Davies interview? What do you think about it?
I liked the way he acknowledges the fundamental ability of planners – as well as every executive on earth should – to get people to make stuff. Perhaps the most evident but also the trickiest skill we have to look for. Our graal. Non executed ideas are hallucinations.
I dig his « no truth philosophy » which I find both necessary and humble, whereas I didn’t exactly agree on his view regarding research. There’s of course tons of method and objectives but if your focus is designed to look for truth, you’re gonna have a bad time. If not thriving for exploration, it’s just hot air.
Adored the deconsecrating of ideas compared to decisions. As Edison said, genius is 1% inspiration and 99% perspiration. Everybody got ideas. Only a few one manage to get the shit done.
Final thought that rang a bell, on junior’s role: making yourself useful, even if it’s xeroxing for the first 2 years. I personally never let go this definition of planning, where each in-house expertise let very few space for a systematic input. At least in France, if planners are not accounts, there’s a reason. We’re here to unlock unusual situations. Fortunaltely for us, this is daily bread in adland.