Don’t fall for native advertising, opt for naive advertising. It’s free. It used to be called PR.

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This article kind of trended lately.

I Liked Everything I Saw on Facebook for Two Days. Here’s What It Did to Me

Nothing would’ve happened if a sense of criticism lied within this story but my poor English didn’t allow me to feel that. Sorry then, I couldn’t resist trashing it.

It’s time to quickly discuss the editorial quality of Wired. It’s pointless and dull. As for a lot of articles, this piece belongs to a peculiar species: naive advertising.

Who was without sin should throw the first stone. I fell for these points. A lot. About filter bubbles. About tipping points. Gladwell, Lerher, Godin… Coming from The Atlantic (this one case from today is awesome), Medium, Slate, HuffPo… These pieces are most of the time written by zealots or amateurs. Conclusions are hazardous. Most of the time it won’t go further than a few superficial observations. This is probably what make them journalism – they certainly don’t deserve the status – rather than science. Still.

It gives a very first degree lecture of a phenomenon. It doesn’t explain anything. It tries to frighten people under a citizen-friendly *slash* libertarian line. It’s just a matter of eyeballs. That’s the point of naive advertising.

I assume advertisers or even Facebook members won’t even take the time to answer. They actually recognize the emptiness by not considering it (as well as the low esteem they indirectly have of the readership). For the readers of Wired (I guess lagged middle managers trying to look cool in front of their teenage kids), it’s not fair. They engage with a trashcan and take out useless clichés.

The one about Facebook is a nugget. How in earth Wired readers don’t already know Facebook likes are serving commercial purpose? Everybody already tried to like something and everybody is now aware of the marketing consequences of these interactions.

The bottom line is: it’s either Wired responsibility to publish these pointless click baits, or as for every occasional/loyal reader of Wired, it’s time to open a new chapter and look for worthwhile content. With or without advertising.

This short outrage reminds me of the Russell Brand reaction facing commercials:

Qu'en penses-tu?

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