Content marketing is all over the streets. Here is a good example, coming from Bose.
It encapsulates the brand spirit within a simple platform: listen for yourself. What’s between you and your headphone is your personality. There’s an obvious understatement. This is simple and fresh.
That’s a shame that their commercial sounds that dull, it kills all the efforts content is trying to make. Yet, this is what advertising is made. Push, rather than pull. Combination are allowed.