Sure advertising is a trend driven discipline. Because it has to tap into culture, people aspirations as well as hopes.
Sure advertising is a people driven discipline. Creativity ain’t not processed. It’s all about sparkles and talents.
Problem is when trend are made by the same people toward the same unknown consumers – an aspirational target.
Then bullshit becomes uniform.
Please mad men, laugh again at old hats mocking stock pictures.
This is stock advertising. This sucks.
Bouygues Telecom – Devenez qui vous voulez
Smart – For
Mini – Hors Norme