Boozing is one of the best metaphor provider ever

I’m not a huge boozer but I’m fascinated by the creativity brands use to talk about product benefit despite regulations.

…From beer brands honestly promising to go through the night harmlessly (fair enough)…

… to those alluding to the unexpected (mating, events…)….

duvel confidence sip

… to those more down-to-earth stressing on the boost of temerity it usually gives you…

… or even the lack of inhibition usually resulting…

… to those where conviviality is tent poled…

… to those where strong alcohol is told as a metaphysic loophole…

… or even a never-ending vortex…

… a denial of the reality…

… or bluntly, the anxiety to get lost.

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