The creativity use to be vertical, it’s now horizontal.

A few thoughts about this DMA talk:

  1. Besides new media such as SoMe, there’s not a brutal generational gap between “madmen and mavens”. Everybody shares a love of craft, words and ideas.
  2. Times nonetheless are changing: less flexibility, less money, less space. Makes consider creativity nowadays even more valuable.
  3. The inability of copyrighters to write in all disciplines (around 3’30). Experience taught Mavens that “you can’t shine at both”. This is it. The creativity use to be vertical, it’s now horizontal.

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