Bill the Billboard is refreshingly and creatively just a media idea

Everybody will tell you there’s no message without medium to convey it. Yet creative agencies crazily craft messages and media agency propagate mainly taking into account the cost of exposure.

There’s tons of reasons to consider that playing with media is boring.

First one is: it let spaces for the very few who don’t.

1 thought on “Bill the Billboard is refreshingly and creatively just a media idea”

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