Don’t know what to say about this deck.
Perhaps this is the best strategy to tell how bullshit this whole data hype is.
Assimilating data to information is smartly making a point.
But not sure it was intended.
A few years ago, I worked with the BCG for a French IT Company. We learned that 2 out of 3 IT projects failed. Averagely. Because IT guys were aiming at the moon. Because they were selling such ambitious solution it was outdated when operable, a few years later.
This is where peeps started to talk agile, lean and scrum. To bypass this whole production vortex.
Today big data in advertising is facing a production vortex. If not agile, it will fail.