When it comes to the Internet of Things, it’s all about chaos. Thousands of players, thousands of protocols, thousands of ideas, thousands of frauds.
Most of the time products are unfinished prototypes, or lack availability, or funds. A lot of fuzz for nothing.
When you’re a brand, playing this game can be harmful. You’re either pioneer and everybody scream, either a laggard and everybody will laugh. You’re either a maven a magic can happen.
Alert Shirt by Foxtel just won a golden Caples award:
The Alert Shirt is a wearable piece of technology that enabled football fans to feel what players feel during a game. The shirt connected to a mobile app, captured real-time game data, and sent the data to electronics inside of the shirt via Bluetooth to create sensations that simulate a play.