This case is perfect example of the abstract value of things (recently promoted by the Art Directors Club of Europe).
It’s all about perception and symbols. As Jean Baudrillard said: « we buy objects, we consume signs ». Here a former weapon (with a special signification within a country torn by war till 25 years ago), a limited serie, a handcrafted object, an artifact of the DIY trend.
Imagine that: a branded hammer! Brilliant.
Without mentionning its ability to drive trafic.
Found on the also brilliant Next Gag Newsletter