Cross-fertilisation of ideas within science is hugely important for innovation. The problem is, the more specialised we become, the more disconnected we become with other scientists outside our field.
Does it ring a bell?
I guess this is human nature to tell our expertise through marginalities rather than commonalities. There’s an identification issue.
But when it stops us to collaborate, that really sucks.
This is when people working in advertising agencies feel like don’t understanding their fellow working in digital agencies. Where medias guys jargon so much we couldn’t picture they’re working for brands.
Hey ho guys, let’s focus on parities point. These are 80% of our jobs. Let’s work together. No one believe in jour jibbering.
We’re all designing lolcats contents for people who just care about watching TV and Youtube for free thanks to ads.
No one buy your differences. It’s just a pain in the ass.