When expertise is freezing creativity: is jargoning a sign of desperation?


Cross-fertilisation of ideas within science is hugely important for innovation. The problem is, the more specialised we become, the more disconnected we become with other scientists outside our field.

Excellent article by Ben McNeil.

Does it ring a bell?

I guess this is human nature to tell our expertise through marginalities rather than commonalities. There’s an identification issue.

But when it stops us to collaborate, that really sucks.

This is when people working in advertising agencies feel like don’t understanding their fellow working in digital agencies. Where medias guys jargon so much we couldn’t picture they’re working for brands.

Hey ho guys, let’s focus on parities point. These are 80% of our jobs. Let’s work together. No one believe in jour jibbering.

We’re all designing lolcats contents for people who just care about watching TV and Youtube for free thanks to ads.

No one buy your differences. It’s just a pain in the ass.

4 réflexions sur « When expertise is freezing creativity: is jargoning a sign of desperation? »

  1. Le jargon est souvent le premier signe de l’expertise contrariée par le flou de la pensée!
    Le Style guide de The Economist nous en dit plus sur le sujet, via Orwell: « Clear thinking is the key to clear writing. “A scrupulous writer”, observed Orwell, “in every sentence that he writes will ask himself at least four questions, thus: What am I trying to say? What words will express it? What image or idiom will make it clearer? Is this image fresh enough to have an effect? And he will probably ask himself two more: Could I put it more shortly? Have I said anything that is avoidably ugly?” In The Economist style guide: http://bordeure.files.wordpress.com/2008/11/the-economist-style-guide.pdf


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