Having an UX idea could be your gateway to success

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Seen the last Benedict Evans newsletter:

Skype’s co-founder has launched a new voice and messaging app, Wire. Well-designed with a good UX, but I suspect that’s table stakes now – is there scope to build a major new messaging product that’s neither part of an existing property nor based around a new UX idea.

An UX idea?

I’m really not a specialist of UX.

Besides being a fancier name than customer experience and nurturing the symbolic divide existing among agencies folks dying to look like experts, I nevertheless feel like UX is under a massive momentum among innovators.

In fact I think there’re only two main types of ideas.

  • Those driven by technology: light bulbs, trains, bluetooth, Kinect, hyperlapsing, Lytro…
  • Those driven by UX: Tinder, Instagram, Facebook, Wire… (in fact as Wired recently pointed:

Pioneers rarely won the race (Turns Out the Dot-Com Bust’s Worst Flops Were Actually Fantastic Ideas).

Smart followers do.

Now choose wisely how you wanna get rich.

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