Is the Viral Non-Ad Ad the Future of Advertising?

Article intéressant publié hier sur le New York Times.

J’aimerais recevoir ce genre de commentaire je crois.

In deploying the visual language and tone of indie cinema or contemporary “prestige” TV, these branded narratives dress themselves up as something we gladly pay for, until they reveal themselves to be the thing we now routinely, through our streaming subscriptions, pay to avoid.

Voici l’article complet : Is the Viral Non-Ad Ad the Future of Advertising_ – The New York Times

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