Du jetable au valorisable : le cas du packaging

Interview intéressante de Tom Szaky, patron de TerraCycle à l’origine de Loop.

I don’t think Loop could have existed even five years ago because of the ask. Essentially, we’re asking CPG [consumer packaged goods] companies and retailers to fundamentally redesign packaging and accept major changes to the economics of packaged goods delivery — in other words, to treat packaging as an asset instead of a cost.

J’aime beaucoup l’idée de considérer son packaging comme un actif. A l’heure des gourdes , il n’y a guerre que l’eau qui se projette dans cet avenir, notamment Evian et Virgil Abloh.

Cela incarne assez parfaitement la création de valeur responsable.

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