Une marque peut-elle moquer la médiocrité de ses clients? On dirait bien que oui.

J’aime cette idée de contenu produite par Canon :

As part of a social experiment to explore bias, 6 photographers took portraits of the same actor, who gave them each a different backstory about himself. The results showed how ‘a photograph is shaped more by the person behind the camera than by what is in front of it.’

En même temps, on peut aussi se demander si cette idée ne nous raconte pas que les photographes n’ont aucune personnalité tant ils racontent des histoires clichés sur les gens qu’ils photographient.

Alors oui, on comprend qu’un appareil photo n’est qu’un appareil au service de la créativité des gens, mais si la créativité des gens est merdique, ça ne fait pas beaucoup avancer le schmilblick.

Bref, cette idée n’en demeure pas moins un sujet dont on parle et c’est déjà un succès.

10 things I didn’t know last week #205

1. The history behind the historical French Connection car chase.

2. Finance and the jelly bean problem: most of those financial strategies that claim to beat the market don’t.

3. People used to be terrified of tomatoes. In the 1700s, eating tomatoes caused many deaths, but it was actually the high lead content in their pewter plates that killed them. The tomatoes just soaked up more of it because of their acidity.

4. The Tjipetir mystery: rubber-like blocks washing up on beaches.

5. Smartphones are causing domestic accidents to rise (because of the lack of attention from parent towards kids).

6. Five years ago, people averaged about 21 passwords. Now that number is 81.

pet rock dahl

7. One of the most popular Christmas toys in 1975 was a rock in a box. Pet Rock earned $2 million.

8. Night vision goggles are green because the human eye can see more shades of green than any other color.

9. French singer Alister is Schnok’s editor in chief.

10. Why Europeans Don’t Refrigerate Eggs But Americans Do.