Following the current state of data enthusiasm, a data strategy is a failing strategy

Don’t know what to say about this deck.

Perhaps this is the best strategy to tell how bullshit this whole data hype is.

Assimilating data to information is smartly making a point.

But not sure it was intended.

A few years ago, I worked with the BCG for a French IT Company. We learned that 2 out of 3 IT projects failed. Averagely. Because IT guys were aiming at the moon. Because they were selling such ambitious solution it was outdated when operable, a few years later.

This is where peeps started to talk agile, lean and scrum. To bypass this whole production vortex.

Today big data in advertising is facing a production vortex. If not agile, it will fail.