10 choses que je ne savais pas la semaine dernière #326

1.L’avocat du diable était une fonction dans l’église catholique à produire un examen de conscience vigilant avant une canonisation.

2. Seulement 20% des essais cliniques sont réalisés sur des femmes.

3. La première utilisation du verbe googler date d’un épisode de Buffy contre les vampires en 2002.

4. C’est Louis XVI qui a eu l’idée d’incliner la lame des guillotines, 11 mois avant de faire personnellement le test de leur efficacité. Merci Victor

5. En raison de normes environnementales beaucoup plus strictes, les camions récents polluent jusqu’à 10 moins que les voitures.

6. Il existe 4 formes standardisées de nuggets de poulet chez McDonalds.

With PowerPoint as well as its predecessors, the motif of the slide was, of course, lifted directly from the world of photography. Some presentation programs actually generated 35-mm slides for display with a slide projector. In most cases, though, the early programs created slides that were printed on paper for incorporation into reports, transferred to transparencies for use on overhead projectors, or saved as digital files to be displayed on computer monitors.

7. Le format par défaut des slides PowerPoint est issu du monde de la photo : c’est celui d’une diapositive analogique.

8. Voilà.

9. 47% du temps, notre cerveau rêvasse.

10. Un homicide est le fait de tuer quelqu’un, volontairement ou non, un meurtre est un homicide volontaire et un assassinat est un meurtre avec préméditation.

PowerPoint est devenu la 2e langue mondiale

J’aime la manière dont le PowerPoint est devenu un medium populaire.

Que les marques ou les sujets B2B s’en emparent apparait logique : PowerPoint est une seconde langue du monde de l’entreprise qui offre un vaste champ d’expression (bien plus riche qu’un 30 secondes à la TV). Orange Business Services, Oracle, Netflix, Sun, IBM, Pfizer, les agences de pub…

Mais que les marques commerciales, voire les internautes l’utilisent pour bloguer ou partager des points de vue est assez dingue.

Ici un hôtel.

Ici un voyageur.

Ici un rhéteur.

Ici un bon chrétien.

Ok, right, inbound marketing is a good copy but was it designed by a person actually working? Probably not

tag graffiti display publicité vandalisme media

Here’s an interesting deck even if it basically says what every marketing PowerPoint has been telling for a few decades.

All about inbound marketing is true, compelling and engaging. Why shouldn’t we follow religiously these principles?

Because inbound doesn’t live on the real world. It could at best describe the philosophy of digital marketing but siloing online and offline is properly weird (in 2014).

How many brands could go for a fully inbounding approach? 10? 20? Even the most iconic need to interrupt peeps – even brilliantly – to talk about new products, new signature, new packaging, new recipe…

Inbound marketing in perfect for well-established propositions. Yet the market is driven by innovation. I’d be delighted to get some figures but I could bet on a 50/50 split between old selling propositions and new ones, minimum.

We shouldn’t try to be radical. It’s unrealistic and useless. The Holy Grail is about coexisting the 2 forms: inbound and outbound.

Dividing them following a consumer journey (start by interrupting then let people look for you), a structure of portfolio (new products on TV, old ones inbounded) or a consumer base (talk to drive penetration, milk to drive share of wallet)… Whatev.

Stop falling for these fake revolutions.

Creative technologists should’nt despise media planners

Uselessness is gorgeous
How many artists question our functionalism thru uselessness? Are you willing to be part of the club?

The brand new job of creative technologist isn’t that new.

It’s basically knowing about your tools to come up with stuff never done before or brilliantly smart and savvy.

Everyone working with some kind of tools is a creative technologist: the plumber, the carpenter, the sewer, the powerpointer.

Thus, creativity is a matter of constraint. A good idea marks a sweet spot between people, context, timing, content.

Snapzheimer is a sheer case of creative technology. This is almost perfect.

What makes it imperfect is a matter of audience.

Smartphone + Snapchat + hashtag is probably the worst combination ever to get in touch with people willing to help / be informed of Alzheimer risks, aka seniors.

This very little matter makes this perfect case of creative technology a perfect case of irrelevance.

Maybe you’re into chindogu?

10 things I didn’t know last week #171

1. As for a lot of French Olympics competitors in ski, Jean-Claude Killy was custom officer.

2. If hotels bibles are Gideon bibles, it’s because of the people who dropped them in rooms.

3. A few Beatles hidden references: Dear Prudence, Savoy Truffle, You Never Give Me Your Money, Everybody’s Got Something to Hide Except for Me and My Monkey…

4. Orson Welles in a wine advertising:

5. 4.5 millions French kids were born thanks to a classified Bible: Le Chasseur Français.

6. The uber modern Nautilus motto: Mobilis in mobile.  Thanks Maud

7. The average French exec spends 16 years of his life in meeting.

8. Following John Bohannon, Powerpoint is the first enemy of the economy.

9. Brogue shoes were first used in Scotland and Ireland so that water could easily drain out of the shoe when on wet terrains.


10. Why is the mouse cursor slightly tilted and not straight? Because of the poor screen resolution of the Xerox park computers during 70’s. Merci Olivier