With PowerPoint as well as its predecessors, the motif of the slide was, of course, lifted directly from the world of photography. Some presentation programs actually generated 35-mm slides for display with a slide projector. In most cases, though, the early programs created slides that were printed on paper for incorporation into reports, transferred to transparencies for use on overhead projectors, or saved as digital files to be displayed on computer monitors.
7. Le format par défaut des slides PowerPoint est issu du monde de la photo : c’est celui d’une diapositive analogique.
J’aime la manière dont le PowerPoint est devenu un medium populaire.
Que les marques ou les sujets B2B s’en emparent apparait logique : PowerPoint est une seconde langue du monde de l’entreprise qui offre un vaste champ d’expression (bien plus riche qu’un 30 secondes à la TV). Orange Business Services, Oracle, Netflix, Sun, IBM, Pfizer, les agences de pub…
Mais que les marques commerciales, voire les internautes l’utilisent pour bloguer ou partager des points de vue est assez dingue.
Here’s an interesting deck even if it basically says what every marketing PowerPoint has been telling for a few decades.
All about inbound marketing is true, compelling and engaging. Why shouldn’t we follow religiously these principles?
Because inbound doesn’t live on the real world. It could at best describe the philosophy of digital marketing but siloing online and offline is properly weird (in 2014).
How many brands could go for a fully inbounding approach? 10? 20? Even the most iconic need to interrupt peeps – even brilliantly – to talk about new products, new signature, new packaging, new recipe…
Inbound marketing in perfect for well-established propositions. Yet the market is driven by innovation. I’d be delighted to get some figures but I could bet on a 50/50 split between old selling propositions and new ones, minimum.
We shouldn’t try to be radical. It’s unrealistic and useless. The Holy Grail is about coexisting the 2 forms: inbound and outbound.
Dividing them following a consumer journey (start by interrupting then let people look for you), a structure of portfolio (new products on TV, old ones inbounded) or a consumer base (talk to drive penetration, milk to drive share of wallet)… Whatev.