Following the current state of data enthusiasm, a data strategy is a failing strategy

Don’t know what to say about this deck.

Perhaps this is the best strategy to tell how bullshit this whole data hype is.

Assimilating data to information is smartly making a point.

But not sure it was intended.

A few years ago, I worked with the BCG for a French IT Company. We learned that 2 out of 3 IT projects failed. Averagely. Because IT guys were aiming at the moon. Because they were selling such ambitious solution it was outdated when operable, a few years later.

This is where peeps started to talk agile, lean and scrum. To bypass this whole production vortex.

Today big data in advertising is facing a production vortex. If not agile, it will fail.

Ok we got you. You’re good with stunts. But what about real problems?


A smart deck on the illusions of our industry from Kristina Halvorson.

Beside all stunts and tactics, true questions remain unanswered. There’s work for thousands of people for thousands of years.

Stop wanking on real time marketing and programmatic buying.

Come solve real problems: make your CRM work, allow your website to ask for test drives simply, help people use your products rather than pushing them dumb contents.

Empty Pocket #3 : week 10


Some of the finnest articles from the week:

How did Samsung spend $20 Million on Ad Time and Got Product Placement for Galaxy Phone. Behind the Preplanned Oscar Selfie: Samsung’s Ad Strategy

Idling is the new leaning in. Recline!

“As far as we know, no one has ever done this before—putting together this many different franchises. We’re trying to build the AutoNation of the restaurant business.” From Tesla To Dunkin’ Donuts, One Firm’s Quest to Fine-Tune The World

The Internet of Things is real and growing, but the money will come neither from Internet nor the Things. Instead, the big money will derive from business services that pull data from those IoT networks. The Internet Of Things: The Real Money Is The Internet, Not The Things

How a Mormon kid from Utah cracked the code for producing adventure videos you can’t stop sharing. Devin Super Tramp: The Boy King of YouTube Huck Shots

Now he’s hoping “to reach the next 35 million through mainstream media.” Here’s your chance to make porn ads. Here are the first subscriptions.