10 things I didn’t know last week #196

1. One awesome lot of false ideas. Beards don’t grow harder after shaving. Einstein wasn’t a bad student. Ostriches don’t put their head in the sand, cracking up your fingers won’t give you arthrosis, chameleons don’t camouflage,  Coke didn’t invent the red Santa Claus… Thanks Maud

2. The roquette salad is supposed to be aphrodisiac.

3. The Snickers candy bar was named after the favourite horse of the Mars family.

4. Matthew McConaughey renaissance is labelled McConnaissance.

5. ID Magazine is owned by Vice.

6. All these African dances.

7. The Straw Hat Riot in 1922 in NYC: people wearing straw hats past the unofficial date that was deemed socially acceptable, September 15.

8. Vladimir Putin appears in a martial arts video called Let’s Learn Judo with Vladimir Putin.

9. Another massive bunch of clichés: drinking alcohol doesn’t kill brain cells, you can’t see the Great Wall of China from space and you do not use only 10% of your brain (you use 100%)…

10. Diogenes was son of a banker.

A few signs showing that the advertising agency of the future won’t probably be an advertising agency

Prey for the Content Lord
Let’s all prey for the Content Lord

For those considering advertising as a coffin business, do not forget that even funeral homes can innovate.

Here are a couple of signs (coming from the deck below, slide 41) shaping the future of our jobs:

  • OMD launching Final Front, aka. an entertainment fair where advertisers met content producer to collaborate.
  • VICE acquiring Carrot Creative: a company specialized at distributing content within new medias
  • Droga5 partnering with WME (one of the biggest talent house on Earth) to create new kind of entertainment and contents
  • Poptent producing a Budweiser spot during the World series (a crowdsourced platform for videasts)
  • Complex Media (an advertising network dedicated to 20 something dudes) powering pepsi.com through a platform supporting emerging artists.

The future’s bright yeah, but who knows who’s gonna get the biggest slice of pie?